Built from zero across Instagram, Facebook and WhatsApp. Weekly Reels, community management, and the unglamorous daily work of staying visible.
A three-month pre-launch run before the doors ever opened. Opening week was fully booked, and it has not really slowed down since.
A marketing site and full parts catalogue for an Ahmedabad importer of earthmoving machine parts and hydraulic breakers, including a breaker spec comparison table.
Initial store build for an Australian pet e-commerce brand, then copy and visuals rewritten across the whole catalogue.
Full digital presence for an external General Counsel firm — pitch deck, main website, and a scroll-driven intro page built for cold outreach.
A living archive for India's disappearing hand-weaving traditions, reinterpreted into linen garments. Story first, product second.
Studied Information & Communication Technology engineering. It gave me discipline and a technical backbone, but the story never stayed inside classrooms and code.
I helped my mother open her own boutique, then helped my cousin open a restaurant — handling everything from operations to building the social presence from scratch. That same hands-on instinct carried into Almirah, a project reviving India's disappearing hand-weaving traditions through story-led design.
Somewhere in balancing all of it with business-school entrance exams, I found what actually drives me: building something from the ground up and telling its story well. Today that's design, editing, brand strategy and social media — one way of working, not four separate jobs.